National University
Subject:
Management
Syllabus for Four Year BBS
Honours Course
Effective from the Session:
2009-2010
First year Honors.
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Course Code
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Course Title
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Marks
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Credits
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6252
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Principles of
Accounting
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100
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4
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6243
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Principles of
Finance
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100
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4
|
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6263
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Principles of
Management
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100
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4
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6232
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Principles of
Marketing
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100
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4
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6375
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Business
Mathematics
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100
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4
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6225
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Micro
Economics
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100
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4
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Total
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600
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24
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Detailed Syllabus
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Course Code
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6252
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Marks: 100
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Credits: 4
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Class Hours:
60
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Course Title:
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PRINCIPLES OF
ACCOUNTING
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1. Accounting – The Language of
Business: Definition and Scope of Accounting, Its role and
Functions, History of Accounting, Purpose and Nature of Accounting
Information-Users of Accounting Information. Branches of Accounting-Nature of
Business and Accounting.
2. Conceptual Framework for Financial
Accounting: FASB Conceptual Frame for Financial
Accounting-First Level: Basic Objectives (SFAC-1); Second Level: Qualitative
Characteristics of Accounting Information (SFAC-2); Third Level: Operational
Guidelines.
3. The Accounting Process: Double-Entry
Accounting System vis-Ã -vis Incomplete System. Accounting Equation –
Effects of Transactions on the Accounting Equation. The Account-Classification
of Accounts-Selection of Account titles-Chart of Accounts-Coding-Rules of Debit
and Credit-Balancing and Normal Balance-Recording (Bookkeeping) Aspect of
Accounting Cycle: Documentary Evidence and Identification, Analysis, and
Recording of Transactions and Other Events-Journalization-Posting to the
Ledger-Preparation of Trial Balance-Limitations of Trial Balance, Errors and
their Rectification.
4. The Adjustment Process and
Completing the Accounting Process: Key aspects of the Accrual
basis of accounting, Cash accounting and Break-up basis of
accounting-Adjustments-Adjusted Trial Balance-Preparation of Work Sheet-Closing
Entries-Post-Closing Trial Balance-Reversing Entries.
5. Merchandising Operations and
Accounting System: Merchandising Operations and Classifying
Inventory-Purchases, Sales, Other Use or Loss and Returns of Merchandise
Inventory-Periodic and Perpetual Inventory Systems and Journal Entries-Specific
Identification Method and Inventory Cost Flow Assumption (FIFO, LIFO and
Average Cost).
6. Accounting Systems and Special
Ledgers: Manual and Computerized Accounting Systems
and their effectiveness-The Voucher System-General Ledgers and Subsidiary
Ledgers: General Ledger Control Accounts and Subsidiary Ledger Individual
Accounts.
Special
Journals: Advantages of Special Journals-Cash Receipts Journal-Sales
Journals-Purchase Journal-Cash Payments Journal and General Journal.
7. Control of Cash: Controlling
cash, Internal control. The bank chequing account, Petty Cash, Bank
Reconciliation Statement.
8. Accounting for Receivable and
Current Liabilities: Receivable-Types of Receivables valuing
and disposing Uncollectible accounts-Allowance for doubtful accounts,
Accounting for temporary investments-Marketable Securities-Accounting for current
liabilities.
9. Financial Statements as a Reporting
Device: Idea on a Complete Set of Financial Statement.
Purpose and interrelationship of the Financial Statement. Importance,
Limitations & Preparation of Financial Statements. Supplementary Statements/Schedules.
Preparation of Statements according to Nature of Business. Statements for
Nonprofit Organizations. Preparation of Financial Statements according to Legal
Form of Business: Sole-proprietorship Organizations. Partnership Firms &
Company (Introductory Idea).
10. Financial Statement Analysis: Horizontal
analysis and vertical analysis of comparative financial statements;
Preparation and use of common-size financial statements; Ratio analysis-Basic
Ratios of Liquidity, Activity, Profitability, and Solvency.
Book Recommended:
Weygandt,
Jerry J., Paul D. Kimmel, Paul D. and Kieso Donald E, Accounting Principles,
9th
edition, John Wiley & Sons, Inc.
Reference Books:
1.
Needles
and Anderson, Principles of Accounting.
2.
American Accounting Association, A Statement
of Basic Accounting Theory (ASOBAT).
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Course Code
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6243
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Marks: 100
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Credits: 4
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Class Hours:
60
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Course Title
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PRINCIPLES OF FINANCE
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1. The
Role and Environment of Finance: Finance and
Business-The Managerial Finance Function-Goal of the Firm-Financial
Institutions and Markets.
2. Financial
statements and analysis: The Stockholders’ Report-Using
Financial Ratios-Liquidity Ratios-Activity Ratios-Debt Ratios-Profitability
Ratios-Market Ratios-A Complete Ratio Analysis.
3. Cash
Flow and Financial Planning: Developing the Statement
of Cash Flows-The Financial Planning Process-Cash Planning: Cash
Budgets-Profit Planning: Pro Forma Statements-Preparing the Pro Forma Income
Statement-Preparing the Pro Forma Balance Sheet-Evaluation of Pro Forma
Statements.
4. Time
value of money: The Role of Time Value in Finance-Single
Amounts-Annuities-Mixed Streams-Compounding Interest-Special
Applications of Time Value.
5. Risk
and Return: Risk and Return Fundamentals-Risk of a
Single Asset-Risk of a Portfolio-Risk and Return: Types of Risk-The Model:
CAPM.
6. Interest
Rates and Bond Valuation: Interest Rates and Required
Returns-Corporate Bonds-Valuation Fundamentals-Bond Valuation.
7. Stock
Valuation: Differences Between Debt and Equity Capital-Common
and Preferred Stock-Common Stock Valuation-Decision Making and Common
Stock Value.
8. Capital
Budgeting Cash Flows: The Capital Budgeting Decision
Process-The Relevant Cash Flows-Finding the Initial Investment-Finding
the Operating Cash Inflows-Finding the Terminal Cash Flow-Summarizing the
Relevant Cash Flows.
9. Capital
Budgeting Techniques: Overview of Capital Budgeting
Techniques-Payback Period-Net Present Value (NPV)-Internal Rate of
Return (IRR)-Comparing NPV and IRR Techniques.
10.
Long-Term Financial Decisions: An
Overview of the Cost of Capital-The Cost of Long-Term Debt-The Cost of Preferred
Stock-The Cost of Common Stock-The Weighted Average Cost of Capital-The
Marginal Cost and Investment Decisions.
11.
Leverage and Capital Structure: Leverage-The
Firm’s Capital Structure-The EBIT–EPS Approach to Capital
Structure-Choosing the Optimal Capital Structure
12.
Current Liabilities Management: Spontaneous
Liabilities-Unsecured Sources of Short-Term Loans-Secured Sources of Short-Term
Loans.
Book
Recommended:
Gitman,
Lawrence G, Principles of Managerial Finance, 10th edition.
Reference
Books:
1.
Brigham Eugene F, Ehrhardt Michael C, Financial
Management: Theory and Practice, 11th
Edition, South-Western.
2.
Arthur
J. Keown, John D. Martin, J. William Petty & David F. Scott, Jr. (2005), Financial
Management: Principles and Applications, Tenth Edition, Pearson Prentice
Hall. (KMPS)
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Course Code
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6263
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Marks: 100
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Credits: 4
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Class Hours:
60
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Course Title:
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PRINCIPLES OF MANAGEMENT
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1. Management: Science, Theory, and
Practice: Definition of management: its nature and purpose-The
evolution of Management Thought-Patterns of management analysis. The systems
approach to the management process-The functions of managers.
2. Management and Society: The External
Environment, Social Responsibility, and Ethics-The
technological environment-The ecological environment-The social responsibility
of managers-Ethics in managing-Trust as the basis for change management.
Global, Comparative, and Quality Management: International management and
multinational corporations-Country alliances and economic blocks-International
management: cultural and country differences-Porter’s competitive advantage of
nations-Gaining a global competitive advantage thought quality management.
3. Essentials of Planning and Managing
by Objectives: Types of plans-Steps in
planning-Objectives-Evolving concepts in management by objectives. Strategies,
Policies, and Planning Premises: The nature and purpose of strategies and
polices-The strategic planning process-The TOWS matrix-Major kinds of
strategies and polices-Porter’s industry analysis and generic competitive
strategies. Decision Making: The importance and limitations of rational
decision making-Development and evaluation of alternatives-Programmed and
nonprogrammed decisions-Decision making under certainty, uncertainty, and
risk-Creativity and innovation.
4. The Nature of Organizing,
Entrepreneuring, and Reengineering: Formal and informal organizations-Organizational
division-An organizational environment for entrepreneuring and intrapreneuring-
Reengineering the organization-The structure and process of organizing-Basic
questions of effective organizing. Organization Structure- Departmentation:
Departmentation by enterprise function, territory or geography, customer group
and product-Matrix organization-Strategic business units-Organization
structures for the global environment-The virtual organization-Choosing the
pattern of Departmentation. Line/Staff Authority, Empowerment, and
Decentralization: Authority and power-Empowerment-Line/staff concepts and functional
authority-Decentralization of authority-Delegation of
authority-Recentralization of authority and balance as the key to
decentralization. Effective Organizing and Organization Culture.
5. Human Resource Management and Selection: Definition of staffing-The
systems approach to human resource management-Situational factors
affecting staffing-Selection: matching the
person with the job
-The systems approach to selection-Position requirements and job design-Skills
and personal characteristics needed in managers-Matching qualifications with
position requirements-Selection process, techniques, and instruments-Orienting
and socializing new employees-Managing human resources while moving toward
2020.
6.
Managing Change Through Manager and
Organization Development: Manager development process
and training-approaches to manager development: on-the-job training, internal
and external training-Evaluation and relevance of training programs-Managing
change-Organizational conflict-Organization development-The learning
organization.
7. Human Factors and Motivation: Human
factors in managing-Motivation-An early behavior model: McGregor’s
Theory X and Theory Y-Maslow’s hierarchy of needs theory-Alderfer’s ERG
Theory-Herzberg’s motivation-Hygiene Theory-The expectancy theory of
motivation-Equity theory-Goal setting theory of motivation-Skinner’s
reinforcement theory-McClelland’s needs theory of motivation-Special
motivational techniques-Job enrichment-A systems and contingency approach to
motivation.
8. Leadership: Defining
leadership-Ingredients of leadership-Trait approaches to leadership-Charismatic
leadership approach-Leadership behavior and styles-Situational or contingency
approaches to leadership-Transactional and transformational leadership.
Committees, Terms, and Group Decision Making: The nature of committees and
groups-Reasons for using committees and groups-Disadvantages and misuse of
committees-Successful operation of committees and groups-Additional group
concepts-Teams-Conflicts in committees, groups, and teams.
9. The System and Process of
Controlling: The basic control process-Critical
control points, standards, and benchmarking-Control as a feedback
system-Real time information and control-Feed forward, or preventive,
control-control of overall performance-Profit and loss control-Control through
return on investment-Management audits and accounting firms-bureaucratic and
clan control-requirements for effective controls.
10.
Control Techniques and Information
Technology: The budget as a control
device-Traditional nonbudgetary control devices-Time-event network
analyses-Information technology-The use of computers in handling information-
Opportunities and challenges created by information technology-The digital
economy, e-commerce, and m-commerce.
11.
Management Systems of Different
Business Organizations: Management systems of Sole Proprietorship
and Partnership Business. Company management–Board of directors, managing
director and managing agency system. Management of state Enterprise, statutory
corporation and sector corporation.
Book Recommended:
Heinz
Weihrich, Mark V. Cannice and Harold Koontz, Management: A Global and Entrepreneurial
Perspective, 12th
edition,
Tata McGraw-Hill Publishing Company Ltd.
Reference Books:
1.
F. T. Haner, Stephen K. Keiger,
Donald J. Puglisi, An Introduction to Business- Concepts and Careers.
2.
Ricky W. Griffin, Management, 5th Edition.
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Course Code
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6232
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Marks: 100
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Credits: 4
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Class Hours:
60
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Course Title:
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PRINCIPLES OF MARKETING
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1. Creating
and Capturing Customer Value: What is marketing?
Understanding the marketplace and customer needs. Designing a customer
driven marketing strategy. Preparing an integrated marketing plan and program.
Building customer relationships. Capturing value from customers. The changing
marketing landscape.
2.
Company and
Marketing
Strategy-Partnering to Build
Customer Relationships:
Company-wide strategic
planning. Planning marketing. Marketing strategy and the marketing mix.
Managing the marketing effort. Measuring and managing return on marketing investment.
3. Analyzing
the Marketing Environment: The Company’s microenvironment. The
Company’s macro environment. Responding to the marketing environment.
4. Markets
and Their Buyer Behavior: Consumer Markets and Consumer Buyer
Behavior: Consumer market. Model of consumer behavior. Characteristics
affecting consumer behavior. Types of buyer decision behavior. The buyer
decision process. The Buyer decision process of new products. Business Markets
and Business Buyer Behavior: Business market. Business buyer behavior.
Institutional and government markets.
5. Customer-Driven
Marketing Strategy: Creating Value for Target Customers: Market
segmentation. Market targeting. Differentiation and positioning.
6. Products,
Services, and Brands: Building Customer Value: What
is product? Product and service decisions. Branding strategy: building
strong brands. Services marketing: nature and characteristics of a
service-Marketing strategies for service firms.
7. New
Product Development and Product Life Cycle Strategies: New
product development strategy-The new product development process.
Product life cycle strategies. Additional product and service considerations.
8. Pricing:
Understanding and Capturing Customer Value and Pricing Strategies: What
is a price? Factors to consider when setting prices. New product pricing
strategies. Product mix pricing strategies. Price adjustment strategies. Price
changes.
9. Marketing
Channels: Delivering Customer Value & Retailing and Wholesaling: Supply
chains and the value delivery network. The nature and importance of
marketing channels. Channel behavior and organization. Channel design
decisions. Channel management decisions. Retailing-Wholesaling.
10. Communicating
Customer Value: Integrated Marketing Communications Strategy: The
promotion mix. Integrated marketing communications. A view of the
communication process. Steps in developing effective marketing communication.
Setting the total promotion budget and mix. Socially responsible marketing
communication.
11. The
Global Market Place: Global marketing today. Deciding whether
to go global. Deciding which markets to enter. Deciding how to enter the
market. Deciding on the global marketing program. Deciding on the global
marketing organization.
12. Sustainable
Marketing: Social Responsibility and Ethics: Sustainable
marketing. Social criticisms of marketing. Consumer actions toward
sustainable marketing. Business actions toward sustainable marketing.
Book Recommended:
Philip
Kotler & Gary Armstrong, Principles of Marketing, Pearson Prentice
Hall, Upper Saddle River, New Jersey, 13th
Edition, 2010.
Reference Books:
1. E.
Jerome McCarthy and William D. Perreault, Jr., Essentials of Marketing,
Latest Edition, Irwin.
2.
William
J. Stanton, Michael J. Etzel & Bruce J. Walker, Fundamentals of
Marketing, Latest Edition. McGraw Hill, Inc.
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Course Code:
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6375
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Marks: 100
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Credits: 4
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Credit Hours:
60
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Course Title:
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BUSINESS MATHEMATICS
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1. Number System: Introduction,
Prime, Rational and Irrational numbers, even and odd numbers and their
properties. Imaginary and complex numbers; sequence, series, Divergence of a
sequence, sigma notation. Sum of natural numbers.
2.
Indices and Logarithms: Indices,
laws of indices, positive and fractional indices, operation with power
functions. Introduction, Laws of operations, use of logarithm tables,
Anti-logarithm, Exponential series, logarithmic series.
3.
Theory of Sets: Different
types of sets, union, difference intersection, Cartesian products, Venn
diagram, Application in business problems.
4. The Straight Lines, Linear
Equations and Inequalities: Different forms of
Equations-Parallel and perpendicular form of Equations-Point of intersection of
lines-Interpretation of Slope of different business problems and Marginal Concept
analysis, Solution of linear equations, solution of simultaneous linear
equations. Identities and Inequalities and their solutions. Graphical
representation of solution sets. Determination of Breakeven Point having linear
relationship among the variables.
5. Quadratic Equations: Relationship
between roots+- and coefficients of a quadratic equation, Nature of
roots. Solution of quadratic equations, formation of quadratic equations with
given roots. Curve sketching of different linear and non linear equations.
6. Binomial theorem: Expansion
of binomial terms with positive integral index – Determination of
general term and middle terms of a Binomial expansion and exponential
expansion.
7.
Permutations and Combinations: Fundamental
principles of permutations, permutations of things, all different and
things, not all different, repeated and circular permutations. Combinations,
relationship between permutation and combinations.
8. Progression: Introduction,
Sum of Series in AP and GP, Use of concept of progression to find the
present value and future value, Business problem solution.
9. Mathematics of Finance: Introduction,
Annuities, Sinking Fund, Discount, Compound interest, Simple interest,
Amortization.
10. Matrices
& Determinants: Introduction, types of matrices,
operation on matrices. Solution of simultaneous linear equations.
Introduction, properties of determinants, operations on determinants.
Expansions of determinants Sarrus diagram and Crammers rule and use in
business.Leontiff input-output model analysis. Application to business problem.
11. Differentiation,
Integration & Use in Business Problems: Differentiation
of Algebraic functions, transcendental function. Definition of
transcendental functions-Geometric interpretation of dy/dx and marginal concept
analysis. Introduction, Different rules of integration, Indefinite and Definite
integral, calculation of area of irregular curves and figures - Analysis of
total concept by integration, Determination of maxima and minima of different
functions using differentiation rules. Business problem solution. Conditions of
maxima and minima, Test for maxima and minima. Point of inflexion.
Books Recommended:
Gordon
D. Prichett and John C. Saber, Mathematics with Application in Management
and Economics, 7th
Edition,
Irwin, USA.
Reference Books:
1. Sanchetti,
D. C. and V. K. Kapoor: Business Mathematics. Published by S. Chand and
company Ltd.
2.
Ann J. Hughes, Applied Mathematics for: Business,
Economics and the Social Sciences, Latest Edition, Irwin, USA.
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6225
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Marks: 100
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Credits: 4
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Class Hours:
60
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Course Title
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MICRO ECONOMICS
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1. The
Fundamentals of Economics: Scarcity and Efficiency-The Twin
Themes of Economics-The Logic of Economics-The Three Problems of Economic
Organization: Market, Command, and Mixed Economies-Society’s Technological
possibilities: Inputs and Outputs-The Production Possibility Frontier.
2. Markets
and Government in a Modern Economy: The Mixed Economy-What
is a Market?-Trade, Money and Capital-The Economic Role of Government.
3. Basic
Elements of Supply and Demand: The Demand Schedule: The
Demand Curve-The Supply Schedule: The Supply Curve-Equilibrium of Supply
and Demand.
4. Applications
of Supply and Demand: Price Elasticity of Demand and
Supply: Price Elasticity of Demand, Elasticity and Revenue, Price
Elasticity of Supply-Applications to Major Economic Issues.
5. Demand
and Consumer Behavior: Choice and Utility
Theory-Equimarginal Principle-Substitution Effect and Income Effect-Consumer
Surplus-The Indifference curve & Budget Line-Deriving the Demand Curve.
6. Production
and Business Organization: Theory of Production and Marginal
Products: Basic Concepts Returns to Scale-Short Run and Long Run,
Technological Change, Productivity and the Aggregate Production
Function-Business Organizations: The Nature of the Firm; Big, Small, and
Infinitesimal Businesses.
7. Analysis
of Costs: Economic Analysis of Costs-Economic Costs and
Business Accounting-Opportunity Costs-Production, Cost Theory and Decisions of
Firm.
8. Analysis
of Perfectly Competitive Markets: Supply Behavior of the
Competitive Firm-Supply Behavior in Competitive Industries-Special Cases of
Competitive Markets-Efficiency and Equity of Competitive Markets.
9. Imperfect
Competition and Monopoly: Patterns of Imperfect
competition-Marginal Revenue and Monopoly.
10. Oligopoly
and Monopolistic Competition: Behavior of Imperfect
Competitors-Innovation and Information-A Balance Sheet on Imperfect
Competition.
11. How
Markets Determine Incomes: Income and Wealth-Input Pricing by
Marginal Productivity.
12. The
Labor Market: Fundamentals of Wage Determination-Labor
Market Issues and Policies.
13.
Land and Capital: Land and Rent-Capital and
Interest-Markets and Economic Efficiency.
Book Recommended:
Paul A. Samuelson & William D.
Nordhaus, Economics, McGraw Hill, 18th Edition.
Reference Books:
1. H.
L. Ahuja, Modern Microeconomic Theory: Theory and Application,
Published by S. Chand and Company Ltd.
K.
K. Dewett, Modern Economic Theory, S. Lal Charitable Trust, New Delhi.Source: National University of Bangladesh
